Covid-19 changes everything. Who could have imagined the head-spinning rate of change we’re experiencing today in our personal and professional lives? While the pandemic is arguably the single biggest challenge of a lifetime for any business, it’s also an opportunity…
Just like that. Suddenly it's a new era and our entire way of doing business has changed. The coronavirus pandemic touches every aspect of our lives and communities. Some things are forever changed. Some of what we relied on has…
Change is good. For years I've been advising clients about periodic reviews to be sure we're on target with brand presentation. It's crucial to stay current and relevant. And yet, it took awhile to figure out what I wanted to…
Wow, 20 years goes fast. I just realized that's how long I've been creating websites. Remember 1999? It was the era of The Matrix, Britney Spears (v.1), Backstreet Boys, Will & Grace (v.1), and Sex and the City. Serena Williams…
Keeping up with website maintenance, security and updates can be a major headache. If you’re a business owner, chances are you don’t have a whole lot of time to deal with the details. But there are a few things that…
Year-end is one of my favorite times in the business cycle. It's our big chance to evaluate what we accomplished in the past 12 months and where we'd like to go in the new year. On social media we've been…
Are you planning a new website for 2018 or maybe a redesign? Thinking about rebranding? There are many reasons a company should start the new year with a fresh new look and strategy, and now’s the time to get started…
If you don't have marketing expertise or a plan, the answer is yes. Every business owner understands the importance of planning. Only the successful ones actually do it. Fourth quarter is the time of year when busy executives set aside…
Are websites today just about SEO, analytics and tracking, leads capture and conversion? Does web design matter anymore? The answer is simple. Design matters more than ever. User-friendly design with outstanding aesthetics separates average (non-performing) websites from a well-tuned business…
So you’ve been thinking about your website and wonder if you need to change it somehow, freshen it up, make it work better for your business. If you’re even asking yourself the question, it’s probably time for a new website…