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design reboot

Change is good.

For years I’ve been advising clients about periodic reviews to be sure we’re on target with brand presentation. It’s crucial to stay current and relevant.

And yet, it took awhile to figure out what I wanted to do with my own website and branding since my last major redesign five years ago. There are things about the old that worked really well and other things that needed a reboot.

As it does with my clients, creating this new website meant taking a careful look at my business, updating my messaging and refining the brand. The process also reignited my passion for web design and helping small to mid-sized businesses grow.

Special thanks to graphic designer April Jack and All 4 Design for guidance on the branding update. And to the other amazing creative and tech professionals who have contributed to the work we showcase in this portfolio. They include Clear Blue Sky Digital, The Kings Touch Video Production, Robert Muller and Alfredo Sanchez.


now’s the perfect time

Thinking about refining your company’s website, brand or marketing strategy? It’s time to begin planning for an early 2020 (or sooner) launch.

Contact me for a complimentary 20-minute consultation to discuss your needs. Your referrals are welcome as well. We love working with small to mid-sized businesses on a growth path.



Learn more about effective website design and optimization here. How to tell if you need a new website or major redesign here.

allison rae

Based in southern California, Allison is a brand marketing expert and web designer with an extensive background in consumer and business-to-business marketing. She's also a professional photographer. Her passion is blending creativity with business savvy to achieve results with her clients. Sōlfire Creative is the third iteration of her marketing agency.

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