strategy first
When it comes to marketing, there’s no shortage of ways to spend money. But what does your spend get you, and how do you know? Every business has finite resources. The challenge is knowing which investments make sense for your…
market moves
Interest rates. Consumer spending. Tariffs. War. Climate change. Supply chain disruptions. Workforce shortages. Prolonged economic volatility makes business decisions harder and the consequences of indecision — or missteps — more serious. Small to mid-sized businesses are particularly vulnerable. There may…
Q4 is around the bend. Where is your business headed?
It’s that time again. The year is winding down, holiday schedules begin disrupting normal routines and it can be tempting to postpone bigger decisions until January. Don’t. Q4 is a golden opportunity to finish the year with momentum while making…
don’t let this happen to you
Awhile back a longtime client got in touch about possible malware on her website. It turned out there was no malware but the website crashed simply because it was out of date on the backend. I designed this client’s first…
2022 marketing checklist
Small business owners: Don’t start the new year behind. Take a tip from big companies. Yes, it’s important to be attentive to sales and hitting targets as the end of the year approaches. It’s also time to plan for the…
the human touch
Just like that. Suddenly it's a new era and our entire way of doing business has changed. The coronavirus pandemic touches every aspect of our lives and communities. Some things are forever changed. Some of what we relied on has…
design reboot
Change is good. For years I've been advising clients about periodic reviews to be sure we're on target with brand presentation. It's crucial to stay current and relevant. And yet, it took awhile to figure out what I wanted to…
celebrating the big 2-0!
Wow, 20 years goes fast. I just realized that's how long I've been creating websites. Remember 1999? It was the era of The Matrix, Britney Spears (v.1), Backstreet Boys, Will & Grace (v.1), and Sex and the City. Serena Williams…
show your website some love
Keeping up with website maintenance, security and updates can be a major headache. If you’re a business owner, chances are you don’t have a whole lot of time to deal with the details. But there are a few things that…
marketing makeover
Are you planning a new website for 2018 or maybe a redesign? Thinking about rebranding? There are many reasons a company should start the new year with a fresh new look and strategy, and now’s the time to get started…