recession redux
Update July 2023: Despite the media hype, a recession has failed to materialize, and many experts are now predicting a "soft landing." Some others, of course, are still attempting to will a recession with a capital R into being. The…
the marketing mindset
Marketing isn’t something you do. It’s the way you approach your business. In fact, marketing should be the guiding force of your business. You as CEO of your company need to be thinking about marketing. All. The. Time. This is…
2022 marketing checklist
Small business owners: Don’t start the new year behind. Take a tip from big companies. Yes, it’s important to be attentive to sales and hitting targets as the end of the year approaches. It’s also time to plan for the…
the human touch
Just like that. Suddenly it's a new era and our entire way of doing business has changed. The coronavirus pandemic touches every aspect of our lives and communities. Some things are forever changed. Some of what we relied on has…
don’t let this happen to you
A few weeks ago a client got in touch about possible malware on her website. It turned out there was no malware but the website crashed simply because it was out of date on the back end. I designed this…
design reboot
Change is good. For years I've been advising clients about periodic reviews to be sure we're on target with brand presentation. It's crucial to stay current and relevant. And yet, it took awhile to figure out what I wanted to…
celebrating the big 2-0!
Wow, 20 years goes fast. I just realized that's how long I've been creating websites. Remember 1999? It was the era of The Matrix, Britney Spears (v.1), Backstreet Boys, Will & Grace (v.1), and Sex and the City. Serena Williams…
Q4 small business marketing check-in
What a year it's been so far. How's your business doing against targets you set for 2018? Successful businesses take time now to review performance and refine goals as the year comes to a close. It's not enough to post…
show your website some love
Keeping up with website maintenance, security and updates can be a major headache. If you’re a business owner, chances are you don’t have a whole lot of time to deal with the details. But there are a few things that…
marketing makeover
Are you planning a new website for 2018 or maybe a redesign? Thinking about rebranding? There are many reasons a company should start the new year with a fresh new look and strategy, and now’s the time to get started…