Here we go again. Market manipulation. Media fear-mongering. The R Word. Those of us who have been in business a long while know that this, too, shall pass. To successfully ride out economic dips means resisting the temptation to cut…
Small business owners: Don’t start the new year behind. Take a tip from big companies. Yes, it’s important to be attentive to sales and hitting targets as the end of the year approaches. It’s also time to plan for the…
Marketing isn’t something you do. It’s the way you approach your business. In fact, marketing should be the guiding force of your business. You as CEO of your company need to be thinking about marketing. All. The. Time. This is…
Just like that. Suddenly it's a new era and our entire way of doing business has changed. The coronavirus pandemic touches every aspect of our lives and communities. Some things are forever changed. Some of what we relied on has…
A few weeks ago a client got in touch about possible malware on her website. It turned out there was no malware but the website crashed simply because it was out of date on the back end. I designed this…
Change is good. For years I've been advising clients about periodic reviews to be sure we're on target with brand presentation. It's crucial to stay current and relevant. And yet, it took awhile to figure out what I wanted to…
Wow, 20 years goes fast. I just realized that's how long I've been creating websites. Remember 1999? It was the era of The Matrix, Britney Spears (v.1), Backstreet Boys, Will & Grace (v.1), and Sex and the City. Serena Williams…
What a year it's been so far. How's your business doing against targets you set for 2018? Successful businesses take time now to review performance and refine goals as the year comes to a close. It's not enough to post…
Keeping up with website maintenance, security and updates can be a major headache. If you’re a business owner, chances are you don’t have a whole lot of time to deal with the details. But there are a few things that…
Are you planning a new website for 2018 or maybe a redesign? Thinking about rebranding? There are many reasons a company should start the new year with a fresh new look and strategy, and now’s the time to get started…