It’s that time again. The year is winding down, holiday schedules begin disrupting normal routines and it can be tempting to postpone bigger decisions until January. Don’t. Q4 is a golden opportunity to finish the year with momentum while making…
The smartest companies don’t treat marketing as a department, a collection of tactics or a line item. They use it as a lens for making decisions. Every product launch, service offering, customer interaction and investment is influenced by one simple…
Good marketers see consumers as complete human beings with all the dimensions real people have. ~ Jonah Sachs Even in the age of digital, data and AI, power still rests with the people. Some pro and DIY marketers tend…
Update May 1, 2025: Because this matters. If you practice good business etiquette and align with others who do, everyone prospers. I originally published this article 10 years ago. It's amazing how relevant it still is, and yet how much…
Awhile back a longtime client got in touch about possible malware on her website. It turned out there was no malware but the website crashed simply because it was out of date on the backend. I designed this client’s first…
In business, image is everything. How well do your photos express your brand? If you're thinking about updating your portraits or business photography, here are some things to consider so you make the most of your investment. photography as branding…
Small business owners: Don’t start the new year behind. Take a tip from big companies. Yes, it’s important to be attentive to sales and hitting targets as the end of the year approaches. It’s also time to plan for the…
Thankfully, 2020's almost a wrap. Has there ever been a stranger year? This year brought an odd blend of catastrophe and opportunity. Because of the pandemic, many smaller businesses are still in survival mode. We've helped a number of them…
WFH. Zoom meetings. Masks. Customers with lockdown anxiety. Civil unrest. Pandemic reality has changed the landscape for so many businesses. How has it affected marketing? What we’ve learned so far: Covid’s effect has been as drastic and random on business…
If chaos theory is right, something new and potentially better is on the way. Within the seemingly random events of today's world, systems are reorganizing and adapting to rapidly changing conditions. Savvy businesses are evaluating, responding and reconfiguring to meet…