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don’t let this happen to you

Awhile back a longtime client got in touch about possible malware on her website. It turned out there was no malware but the website crashed simply because it was out of date on the backend.

I designed this client’s first website in 2014 then redesigned it in 2017. We did regular maintenance on the site but that year her attention was focused on urgent family matters and she deferred maintenance. Unfortunately, the wait was too long and her website went down. It took several days to bring it back to life.

In another example, the director of a non-profit got in touch when he discovered he had no website at all. Typing his domain into a browser produced a blank screen. Multiple layers of old code had contributed to a non-functioning website. The recovery process took about 10 days, but we got the website back online, updated and running smoothly. With regular maintenance, the client has had no issues since.

 

the life of an entrepreneur

This is not an uncommon story. Most small business owners have so many things going on that website maintenance seems like something that can be put off. It’s not.

Websites are made up of code, and developers regularly update the code not only to ward off malicious hackers but also to keep the site up and running. The updates should be applied to a website on a regular basis following an established protocol.

 

what to do

I know. Boring. This isn’t the fun part of having a website. But it’s necessary. If your website starts behaving oddly or, worse, you see “the white screen of death,” contact us. We’ll diagnose the problem and outline options.

How do you know if you need a new website or redesign? Click here.

If you suspect your entire marketing program is due for a refresh, read this.

CONTACT

allison rae

Based in Southern California, Allison Rae is a marketing strategist, brand consultant and web designer with an extensive background in B2B and consumer marketing. Through her boutique agency, Sōlfire Creative, she helps growth-focused companies stand out and build stronger, more competitive businesses.

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