2022 marketing checklist
Small business owners: Don’t start the new year behind. Take a tip from big companies. Yes, it’s important to be attentive to sales and hitting targets as the end of the year approaches. It’s also time to plan for the…
the marketing mindset
Marketing isn’t something you do. It’s the way you approach your business. In fact, marketing should be the guiding force of your business. You as CEO of your company need to be thinking about marketing. All. The. Time. This is…
gearing up for 2021
Thankfully, 2020's almost a wrap. Has there ever been a stranger year? This year brought an odd blend of catastrophe and opportunity. Because of the pandemic, many smaller businesses are still in survival mode. We've helped a number of them…
covid lessons in marketing
WFH. Zoom meetings. Masks. Customers with lockdown anxiety. Civil unrest. Pandemic reality has changed the landscape for so many businesses. How has it affected marketing? What we’ve learned so far: Covid’s effect has been as drastic and random on business…
rebranding from chaos
If chaos theory is right, something new and potentially better is on the way. Within the seemingly random events of today's world, systems are reorganizing and adapting to rapidly changing conditions. Savvy businesses are evaluating, responding and reconfiguring to meet…
marketing in the new reality
Covid-19 changes everything. Who could have imagined the head-spinning rate of change we’re experiencing today in our personal and professional lives? While the pandemic is arguably the single biggest challenge of a lifetime for any business, it’s also an opportunity…
the human touch
Just like that. Suddenly it's a new era and our entire way of doing business has changed. The coronavirus pandemic touches every aspect of our lives and communities. Some things are forever changed. Some of what we relied on has…
don’t let this happen to you
A few weeks ago a client got in touch about possible malware on her website. It turned out there was no malware but the website crashed simply because it was out of date on the back end. I designed this…
image is everything
In business, image is everything. How well do your photos express your brand? If you're thinking about updating your portraits or business photography, here are some things to consider so you make the most of your investment. photography as branding…
design reboot
Change is good. For years I've been advising clients about periodic reviews to be sure we're on target with brand presentation. It's crucial to stay current and relevant. And yet, it took awhile to figure out what I wanted to…