Marketing isn’t something you do. It’s the way you approach your business. In fact, marketing should be the guiding force of your business. You as CEO of your company need to be thinking about marketing. All. The. Time. This is…
Effective online marketing requires both. Every business wants a website that gets attention and converts online traffic to potential customers. Professional web design and SEO work hand in hand to make that happen. A bold, beautiful, well messaged website only…
Year-end is one of my favorite times in the business cycle. It's our big chance to evaluate what we accomplished in the past 12 months and where we'd like to go in the new year. On social media we've been…
Are you planning a new website for 2018 or maybe a redesign? Thinking about rebranding? There are many reasons a company should start the new year with a fresh new look and strategy, and now’s the time to get started…
Are websites today just about SEO, analytics and tracking, leads capture and conversion? Does web design matter anymore? The answer is simple. Design matters more than ever. User-friendly design with outstanding aesthetics separates average (non-performing) websites from a well-tuned business…
Finally, in 2015, the pendulum is swinging back. As the year comes to a close, businesses everywhere are measuring performance and evaluating what worked and what didn’t in their marketing programs. After years of focusing on online strategies - often…
This morning Kameron Kramer interviewed me for his radio show (The Legal Side of Business) about marketing for small businesses on a budget. Following my own advice about blogging, I thought I’d post the highlights here. We love helping entrepreneurs…
People always comment when I hand them my business card. They love the sun and the name. And then they ask "What's sustainable design?" I chose the phrase carefully to reflect my values and beliefs. Sustainability means making choices with…