Skip to content

sustainable design

People always comment when I hand them my business card. They love the sun and the name.

And then they ask “What’s sustainable design?”

I chose the phrase carefully to reflect my values and beliefs.

Sustainability means making choices with the future in mind, creating peace in our lives, our homes and our communities, connecting with nature, taking responsibility for ourselves and supporting each other. It also means designing with the future in mind.

To design is to create with intent. That’s how I approach life, and it’s how I work with my clients.

Whether we’re designing a website, shooting a video or developing a marketing strategy, I’ll ask you what you want to accomplish. We begin there.


ask the right questions

Are you starting a new business or need more customers for one you already have?

Do you need to communicate key messages?

Is it time to freshen your company’s brand identity?

I specialize in supporting the transformation from who and how your business or organization is now to how you’d like to be. This process is empowering and collaborative. I won’t rest until you love the results.


the blog

I write about lots of topics. These days I especially love mindful business practices, contemporary brand building and the new economy.

Click around the blog for ideas that might help your business, and be sure to connect on social media. To sign up for my e-mail newsletter, click here.

The world is in crisis in a lot of ways, and it’s up to us to respond with solutions.

Visionary architect Buckminster Fuller put it this way: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

It’s time for sustainable design.


allison rae

Based in southern California, Allison is a brand marketing expert and web designer with an extensive background in consumer and business-to-business marketing. She's also a professional photographer. Her passion is blending creativity with business savvy to achieve results with her clients. Sōlfire Creative is the third iteration of her marketing agency.

Back To Top