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back to basics

Finally, in 2015, the pendulum is swinging back.

As the year comes to a close, businesses everywhere are measuring performance and evaluating what worked and what didn’t in their marketing programs.

After years of focusing on online strategies – often to the exclusion of traditional media – many are reawakening to a fact savvy marketers knew all along. Effective marketing is holistic.


Not just tech.

Success in today’s ever-changing landscape requires that a marketing program be customized to the individual business, aligned with a defined strategy and goals, and focused on cultivating authentic relationships with customers and prospects.

SEO, online advertising and social media are important, yes. However, all media – traditional and online – should be considered in creating a marketing mix that helps a particular business thrive.

We call this integrated marketing. A company needs to have an online presence, of course. It may also need printed materials, signage, and/or print, outdoor and broadcast advertising. Maybe even a direct-mail campaign.


The marketing mix.

The mix depends on the marketing strategy, which needs to be tied to a company’s business plan. The approach has been around for decades. Because it works.

Our clients recognize this wisdom. To help them reach their goals, we collaborate with fresh young talent as well as seasoned marketing professionals known for excellence in their areas of expertise.

In 2015 we’ve had the privilege of supporting start-ups and established companies move to the next level of business success with a variety of services including:

  • Marketing strategy development
  • Branding
  • Website design/redesign
  • Mobile-friendly websites
  • Custom photography
  • Social media marketing
  • Print and online advertising


Here to help.

Do you plan to refine your marketing program or redesign your website to kick off 2016? Don’t even have a website yet? Now’s the time.

Call or email for a complimentary 20-minute consultation to find out how we can help you #getnoticed, tell your story and #buildbusiness in the new year and beyond.

allison rae

Based in southern California, Allison is a brand marketing expert and web designer with an extensive background in consumer and business-to-business marketing. She's also a professional photographer. Her passion is blending creativity with business savvy to achieve results with her clients. Sōlfire Creative is the third iteration of her marketing agency.

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