ch-ch-ch-changes
What can a business learn from a rock star? David Bowie wasn't just a musician, an entertainer, a style icon. He was Bowie, the brand. He not only adapted to cultural changes over four decades in the public eye, he…
back to basics
Finally, in 2015, the pendulum is swinging back. As the year comes to a close, businesses everywhere are measuring performance and evaluating what worked and what didn’t in their marketing programs. After years of focusing on online strategies - often…
business habits
How many times this week have you noticed your emails or phone messages went unanswered? Or your lunch date cancelled at the last minute. Or you’re late to your next appointment because a guy in your last meeting wouldn’t stop…
small business marketing tips
This morning Kameron Kramer interviewed me for his radio show (The Legal Side of Business) about marketing for small businesses on a budget. Following my own advice about blogging, I thought I’d post the highlights here. We love helping entrepreneurs…
sustainable design
People always comment when I hand them my business card. They love the sun and the name. And then they ask "What's sustainable design?" I chose the phrase carefully to reflect my values and beliefs. Sustainability means making choices with…