Small business owners: Don’t start the new year behind. Take a tip from big companies.…
Effective online marketing requires both.
Every business wants a website that gets attention and converts online traffic to potential customers. Professional web design and SEO work hand in hand to make that happen.
A bold, beautiful, well messaged website only gets you part of the way.
Likewise, a well planned and thoroughly optimized website won’t have the attraction power of a website created by design professionals.
To be successful, you need both.
Web design and SEO are separate specialities. Each requires specific knowledge and expertise. Ideally, your online marketing team has divisions with those specialties that work together so your website truly supports your business.
An effectively designed website communicates your brand messaging to the world, tells the story of your company, describes your services and products and can even sell directly online. There are specific design techniques that guide the user through your website and prompt action, up to and including the sale.
Search engine optimization (SEO for short) involves technical analysis of your website and its content with an eye toward what your site should contain in order to rank in all-important search results. There are many steps involved in this process, and a qualified team should handle it for you.
Here are the top reasons your business will benefit from a strategic partnership between web design and SEO professionals.
- Your SEO will work best if your web designer understands what’s required by the search engines and knows how to create effective pages and navigation that make it easy for both your site visitors AND the search engines.
- For your website to be effective, you have to get potential customers to your website AND keep them there. In an information-packed world, the design and content have to be engaging to keep visitors interested, and the call to action (what you want your site visitor to DO) has to be clear. Professional SEO should guide the creation of content while your designer decides how that content will be presented on the website for best results.
- All of this points to the need for planning and strategy as well as ongoing communication between your web design and SEO professionals. Working with an established team that offers both types of expertise benefits your bottom line because this established relationship means increased cost-efficiency and better results than hiring separate design and SEO teams that have never worked together.
Having both SEO and web design under one roof with a department or division dedicated to each specialty could mean the difference between spinning your wheels with online marketing or getting on track for increased profitability. Our strategic partnership with Clear Blue Sky Digital serves our clients by providing all of the needed expertise for a successful, cost-effective online presence.
If you’d like to find out how professional web design combined with site optimization can benefit your business, call us at 858.224.2826. Or read about our 2018 Business Level-Up Web Design/SEO Package here.