in with the new
Year-end is one of my favorite times in the business cycle. It's our big chance to evaluate what we accomplished in the past 12 months and where we'd like to go in the new year. On social media we've been…
marketing makeover
Are you planning a new website for 2018 or maybe a redesign? Thinking about rebranding? There are many reasons a company should start the new year with a fresh new look and strategy, and now’s the time to get started…
do you need a marketing coach?
If you don't have marketing expertise or a plan, the answer is yes. Every business owner understands the importance of planning. Only the successful ones actually do it. Fourth quarter is the time of year when busy executives set aside…
design matters
Are websites today just about SEO, analytics and tracking, leads capture and conversion? Does web design matter anymore? The answer is simple. Design matters more than ever. User-friendly design with outstanding aesthetics separates average (non-performing) websites from a well-tuned business…
dream bigger
So you’ve been thinking about your website and wonder if you need to change it somehow, freshen it up, make it work better for your business. If you’re even asking yourself the question, it’s probably time for a new website…
ch-ch-ch-changes
What can a business learn from a rock star? David Bowie wasn't just a musician, an entertainer, a style icon. He was Bowie, the brand. He not only adapted to cultural changes over four decades in the public eye, he…
back to basics
Finally, in 2015, the pendulum is swinging back. As the year comes to a close, businesses everywhere are measuring performance and evaluating what worked and what didn’t in their marketing programs. After years of focusing on online strategies - often…
small business marketing tips
This morning Kameron Kramer interviewed me for his radio show (The Legal Side of Business) about marketing for small businesses on a budget. Following my own advice about blogging, I thought I’d post the highlights here. We love helping entrepreneurs…