Jeff originally created a website for his business on a do-it-yourself platform and quickly realized the limitations of that kind of website. He was spending too much time on his website but it still wasn’t as professional as he wanted it to be. And the site had no SEO value because of the way it was constructed on Web.com.
As an independent human resources consultant, Jeff works with executives around the country facing complex people problems.
With decades of experience in major corporations as well as mid-sized companies, Jeff needed a website that presents his capabilities and credentials professionally. He also needed visibility with search engines.
a new approach
To meet Jeff’s needs, we created an entirely new website on the WordPress platform. We opted for a one-page scrolling design and created a simple logo to establish Jeff’s brand online.
To illustrate themes in the content, we chose contemporary stock images of the kind of multigenerational, happy workplaces we want Jeff’s clients to imagine for their own businesses. We then carried design elements and messaging from the site into Jeff’s LinkedIn and Facebook business page profiles.
Based on the marketing plan and messaging strategy we developed with Jeff, professional writer Kelly Koepke created clear, detailed text for the website.
Like all of our websites, JNGruber.com is mobile-friendly and SEO-ready. Jeff recently had the site optimized for better visibility with search engines.
Since launching the website, we’ve worked with Jeff to create a mini-marketing campaign around human resources assessments, an excellent portal for Jeff to show his expertise in solving people problems within any size organization.
~ Jeff Gruber, JN Gruber Group