The work of graphic designer April Jack, portrait photographer Janet Bark and the shores of the Pacific shine in this reimagining of Hughes & Pizzuto, APC’s, branding and web presence.

A visit to the firm’s penthouse office suite downtown yields expansive views and a marine-inspired, soothing interior conducive to the sensitive matters the firm’s estate planning attorneys handle for their clients.

In approaching a rebrand for the firm, we aimed to create a virtual experience similar to an in-person visit while maintaining an upscale and professional image.

a winning team

Our contact at the firm, Margie Williams, provided the perfect combination of communication and managerial oversight to guide the project without over-directing. Once we decided on the creative approach, everyone contributed to execute the vision.

April crafted a contemporary yet classic logo with surf-inspired color palette. Janet ran a highly efficient photo shoot, capturing natural-looking yet professional portraits and group shots with a variety of backgrounds.

less is more

At 150+ pages, the firm’s previous website had outgrown practicality. We worked with Margie to streamline the content, including only the essentials given the firm’s referral-based approach to business development.

With the new, 28-page website, we focused primarily on the firm’s practice areas, the attorneys and their client-focused approach to service.