What began as a non-profit seeking to provide business skills training to disadvantaged women in Ghana is evolving into an entrepreneurial venture the women will ultimately own. Theodora Africa matches virtual assistants to U.S.-based small businesses in need of administrative services at an affordable rate.
Theodora’s first website focuses on raising funds for the purchase of needed equipment and other infrastructure, as well as training opportunities for the initial core group of six virtual assistants. For now, TheodoraAfrica.com has a marketing focus for the non-profit that oversees the project.
Eventually the virtual assistants – Mary, Hilda, Gloria, Nana Serwah, Justina and Juliet – will have their own company and their own website.
So we designed the introductory site with the buildout in mind. Pages are devoted to the background story, donations, and the services the VAs provide. They’re already on their way with successful fundraising and clients involved in beta testing the service.