What began as a non-profit seeking to provide business skills training to disadvantaged women in Ghana is evolving into an entrepreneurial venture the women will ultimately own. Theodora Africa matches virtual assistants to U.S.-based small businesses in need of administrative services at an affordable rate.

fund-raising focus

Theodora’s first website focuses on raising funds for the purchase of needed equipment and other infrastructure, as well as training opportunities for the initial groups of virtual assistants. TheodoraAfrica.com has a marketing focus for the non-profit that oversees the project.

We designed the introductory site with a buildout in mind. Pages are devoted to the background story, donations, testimonials from the women, and services the VAs provide.

Through the diligence of the African women, their business mentors and countless volunteers, the project has achieved a great deal of success. They’ve demonstrated proof of concept with the virtual assistant business model. As the company matures, the model will be replicated in other parts of Africa and the world.