Susan Bell is a visionary artist and designer captivated by the culture of Ecuador. Her 18-karat gold handmade jewelry reflects the landscape and the people of this special place.

In this project, we aspired to match the beauty of the jewelry and the people who make it with an attention-grabbing website design that tells the behind-the-scenes story.

belle online

When Susan came to us, she had a lot of inventory on hand and wanted to start selling it online. Her previous website was built with Flash and had no shopping cart. We did a complete overhaul with fresh content and new photography (shot by Susan’s husband, commercial photographer Peter Ogilvie).

Susan is now telling the Belle story to a global audience and taking orders for jewelry so unique it’s been featured in high-fashion magazines and worn by actress Salma Hayek.