Get C-level marketing expertise when you need it most.

Is your company competing effectively? Expanding? Launching a new product? Rebranding? Sōlfire Creative gives you a competitive advantage exactly when you need it.

In growing companies, marketing is often thought of only in terms of execution. But marketing is so much more than posting to social media, placing Google Ads and writing press releases. The most successful companies treat marketing as a strategic, C-level function, one that shapes planning, positioning and brand direction alongside the rest of the C-suite. You get that level of thinking without the full-time overhead.

Fractional marketing leadership is a flexible engagement that gives organizations access to experienced executive guidance on a part-time, project-based or ongoing advisory basis. Instead of carrying the cost of a full-time executive, companies gain strategic leadership scaled to their current stage of growth.

 

Expertise with flexibility.

Sōlfire founder Allison Rae brings nearly three decades of B2B and consumer brand marketing experience across corporate and agency settings, with expertise in both strategy and execution. Clients have included well-known Fortune and Inc. companies as well as private firms, non-profits and public-sector agencies. Her approach is grounded in the rigorous marketing discipline pioneered by consumer products giant Procter & Gamble, principles she applies today across companies of all sizes and industries.

 

The fractional advantage.

Fractional experts work as part of your team, not from the outside looking in, typically working with the client a day or two per week for a pre-determined period. Engagements can last from a few months to a year or more. It’s a cost-effective, low-risk way to tap into expertise your company needs at a moment of opportunity, without the commitment or overhead of a full-time hire.

In recent years, we’ve helped companies:

• Formalize a seat-of-the-pants marketing program.
• Develop a comprehensive marketing strategy and integrated tactical plan.
• Create a brand/rebranding strategy.
• Structure an internal marketing department.
• Hire, supervise and train marketing staff.
• Vet marketing contractors.
• Establish a media relations program.
• Develop a crisis communications plan.
• Coach the leadership team for media interviews.

Contracts are generally 6-12 months initially with option to renew, structured as a retainer agreement with specific scope. Short-term engagements often lead to long-term client relationships, with services provided à la carte or in monthly packages. Contact us today to explore options.