~ Mev Wilson, Triad Communications
Your as-needed, fractional/contract CMO.
In growing companies, marketing is often thought of only in terms of execution. But marketing is so much more than posting to social media, placing Google Ads and writing press releases.
The most successful companies consider marketing a strategic, C-level function. A CMO participates in strategic planning, market research, product/service development, positioning, brand management and more. The CMO works hand in hand with all members of the C Suite to plan and execute a marketing program that supports the company’s objectives.
If your business is on the verge of something big – new product launch, major expansion, M&A, crisis management – and you don’t have an in-house C-level marketing executive, you can bring this expertise to the table on a contract basis.
Expertise you need.
Sōlfire founder Allison Rae offers extensive experience in corporate and agency settings with expertise in both strategy and execution. Her career in B2B and consumer brand marketing spans nearly three decades. Clients have included well-known Fortune and Inc. companies as well as private firms and public-sector agencies. She received world-class training in marketing research and strategy development in the lineage of consumer products giant Procter & Gamble and applies these principles in her work with companies of all sizes and genres.
Recent clients include a leader in the funeral products industry, a late-stage tech startup in the 3D printing industry, a furniture manufacturer serving the interior design industry, and various entrepreneurial clients deeply affected by the Covid-19 pandemic.
The fractional approach.
Fractional leadership is the practice of using outside experts – via a part-time, fixed-duration engagement – to help guide a company’s strategic departmental operations. Fractional leaders are expert consultants who normally work for a client a day or two per week for a pre-determined period of time ranging from a few months to a year or more. It’s a cost-effective, low-risk way to tap into expertise your company needs at a moment of opportunity.
In recent years, we’ve assisted companies:
- Formalize a seat-of-the-pants marketing program.
- Develop a detailed marketing plan.
- Structure an internal marketing department.
- Hire, supervise and train marketing staff.
- Execute specific marketing activities (web design, lead generation, UX, marketing campaigns, advertising, etc.).
Contracts are generally 6-12 months initially with option to renew and structured as a retainer agreement with specific scope. Short-term engagements often lead to a long-term agency-client relationships with services provided a la carte or in monthly packages. Contact us today to explore options.